Ashwin Manicka (u/ak-man)
Addie Johnson (u/ajspurs)
From the hottest trends to the latest gadget launches, tech has always been a popular topic on Reddit. Our latest analysis explores the variety of topics, depth of discussion and highly-engaged communities that contribute to the technology conversations happening on Reddit. Before jumping, here’s a summary of metrics across Reddit’s top technology communities:*
- 284M+ monthly views
- 27M+ monthly visitors
- 23M+ total subscribers
- 253K avg. posts per month
- 2.92M avg. comments per month
- 20.1M avg. votes per month
Home to some of tech’s most passionate enthusiasts
Did you know that two-out-of-every-five self-identifying technology enthusiasts on the Internet visit Reddit on a regular basis? With more than 27M unique monthly visitors to technology communities, such as , , and , Reddit has established itself as a home for tech and consumer electronics conversation online. According to Comscore, more than 40% of all technology enthusiasts online are active on Reddit. Additionally, 38% of all redditors consider themselves to be technology enthusiasts, more than any other major social platform.
Engagement in tech communities at an all-time high
Not only are technology communities on Reddit massive, they’re engaged and growing. In 2018, we saw a +24% year-over-year increase in total engagements (comments + posts + votes) in technology subreddits and, according to ComScore, 40% of online technology enthusiasts are active on Reddit.
Beyond the online conversation, redditors interested in tech are taking action IRL. In fact, in the last 6 months, 47% of redditors have bought consumer electronics and are 98% more likely to be tech high-spenders (more than $1,000 in 6 months).**
Additionally, 46% of redditors are considered to be early adopters who are first-in-line to buy new gadgets and devices. Redditors are also 16% more likely than the average consumer to have visited a brick-and-mortar computer or electronics story, like a Best Buy (where they are 36% more likely to have visited) in the last month.***
Going beyond the conversation
It’s probably no surprise that people come to Reddit to talk about breaking news and events, but we’ve also seen an uptick during tech events, specifically. From product launches to , the tech industry’s most eventful moments, such as to , are captured below by spikes in engagement:
Reddit’s well-respected space and tech communities have attracted the attention of prolific space exploration teams such as to innovators like . So, it should come as no surprise when posts like the launch of shoot to the top of , generates more than 1M engagements and hits Reddit’s front page. We’ve even seen industry leaders bridge the gap between activity online with things like inviting a IRL.
Falcon Heavy has a successful launch!! from
With Reddit’s tech communities generating more than a 284M views each month, there’s a great opportunity for users and brands alike to participate. Whether you’re looking for the latest gadget-related news, the scoop on an upcoming release, reviews and what redditors think about an item on your shopping list, there’s no shortage of relevant conversation around tech topics. Stay tuned for more insight reports on our .