On its Windows Blog, Microsoft writes that “Windows 8 is outpacing Windows 7 in terms of upgrades.” Microsoft’s Tami Reller shared the sales stats at Credit Suisse’s 2012 Annual Technology Conference.
As Mashable has discussed, Windows 8 is a big release for Microsoft. It’s also a big change for consumers. Last week, Windows blogger Paul Thurrott reported that Windows 8 sales weren’t hitting Microsoft’s early projections.
Today’s announcement doesn’t necessarily run counter to Thurrott’s original story. Microsoft hasn’t broken out Windows 8 retail and upgrade sales versus sales directly to OEMs. The number of licenses sold also doesn’t speak to the current market penetration of Windows 8 and Windows 8 devices in homes and businesses.
On Monday, Thurrott penned a follow-up post offering more color on the Windows 8 sales situation. According to Thurrott’s sources, Microsoft is pinning much of the blame of “slow sales” on its OEM partners who have failed to deliver units to retail in a timely fashion.
On the one-month anniversary of Windows 8’s launch, it’s clear that Microsoft wants to regain control of the messaging of Windows 8. Just two weeks after the Windows 8 launch, Steven Sinofsky, head of all things Windows, abruptly left Microsoft. That event, coupled with the unclear market response to the Surface RT tablet, may have altered consumer perceptions about the product itself.
It will be essential for the new Windows chief, Julie Larson-Green to gain control not just of the various Windows groups — but also of the public messaging for the product going forward.
One month later, are you using Windows 8? Let us know why you have or have not upgraded in the comments.
Image courtesy of Microsoft